HRI purchased the licensing and naming rights for Hard Rock Hotel & Casino Las Vegas in May 2020 and vowed to bring the iconic brand to the Las Vegas Strip when the right opportunity presented itself. Prior to 2020, Hard Rock International had no previous involvement with the Hard Rock Hotel & Casino in Las Vegas. “When complete, Hard Rock Las Vegas will be a fully integrated resort welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80 acre centre-Strip location.” “We are honoured to welcome The Mirage’s 3,500 team members to the Hard Rock family,” said Jim Allen, Chairman of Hard Rock International. The guitar shape is synonymous with the brand, as, beginning with an Eric Clapton guitar, Hard Rock now owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Having made history in 2019 with designing the first ever guitar-shaped hotel for its Florida expansion, Hard Rock is planning to add to its guitar collection by building its second guitar-shaped hotel, this time on the famous Las Vegas Strip.

The 36-story curiosity, currently scheduled to debut in 2025, is a. Hospitality and entertainment company Hard Rock International, has announced its agreement to acquire The Mirage Hotel and Casino in Las Vegas from MGM Resorts International. Hard Rock International has shared new renderings of the guitar-shaped hotel it proposes to build along the Las Vegas Strip.

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